Monday, February 3, 2014

In life, you can always choose who you are!


This is a very short documentary for Guinness that features the philosophy of the Sapeurs. Don't miss this great video about the "Sapeurs", people who defy circumstances  of everyday with  "joi de vivre".  
This video was created by London-based advertising agency AMV BBDO. These men are working men. But they are also elegant persons from the Congo who make colorful fashion choices to celebrate the optimism in life. Find out more about The sapeurs, here!

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