Sunday, February 2, 2014

Valentines and the fascinating color red

In less than two weeks Valentine's Day will be here! Red is now everywhere. Shops are filled with red wrapped goodies, red shapped everything, red, red, red! However many illustrators and designers are using other colors on their Valentine's Day greeting cards and gifts. Just have a look at some greeting cards and Valentine's gifts examples I selected. These Zazzle artists picked dark grey, white, pink and soft blue with tiny red spots. It looks good!

Look at more cards from Zazzle. 

A color circle, based on Red, Yellow and Blue, is traditional in the field of art. Sir Isaac Newton developed the first circular diagram of colors in 1666. Since then many have studied and designed numerous variations of this concept. In traditional color theory, Red, Yellow and Blue are the 3 pigment colors that cannot be mixed or formed by any combination of other colors. All other colors are derived from these 3 hues.

Hence you are sitting at computer desk, remember that in printing, Yellow, Cyan (bright blue), Magenta (blue red), and Black make up all other colors. They are called process colors. On computer or television screens, Red, Green, and Blue make up all other colors. Colors viewed on monitors, computer or television will vary significantly unless calibrated. 

So, imagine this: if you design a big red heart on your laptop and send it to your boyfriend by email what kind of red will he see? Rose red? Strawberry red? Blood red?!!

To communicate a specific hue is quite a problem. Early in the 1900's, Albert Munsell, a professor at an art school in Boston developed a color system which offered a means to name colors. With a published system, people could be specific about which red they were referring. Today Pantone is very popular. Pantone lists colors.

Red has been used to affect our moods and to influence shopping choices because color is an important form of nonverbal communication. Color influences our choices from the clothes we wear to the food we eat. Designers, therefore, cannot afford to treat color lightly. When it comes to design, red grabs attention. It shouts out from the page, the wall!! Red is bold and you do not need to use a lot of it to grab consumers attention. 

Happy Valentine's Day iPod Touch Covers
Happy Valentine's Day iPod Touch Covers by loveshack
View Arrow Casemate Cases online at zazzle

Do You Like Me? Cards
Do You Like Me? Cards by RenImasa
See other Valentine's day Cards at zazzle
I Love You More Than Coffee Valentine Card
I Love You More Than Coffee Valentine Card by beckynimoy
View other Coffee valentine's day Cards at

Still interested and curious? Follow these links to discover more on the fascinating RED!

Computer hope presents HTML color codes - HTML color codes are hexadecimal triplets representing the colors red, green, and blue. For example, in the the color red, the color code is FF0000, which is '255' red, '0' green, and '0' blue.
Pigments through the ages - Red is the color of fire and blood. Hebrew words for blood and red have the same origin: "dm" means red and "dom" means blood. Blood and fire have both positive and negative connotations: bloodshed, aggression, war, and hate are on one side, and love, warmth and compassion on the other side. In ancient Egypt, red was the color of life and of victory. During celebrations, Egyptians would paint their bodies with red ochre. The normal skin tone of Egyptian men was depicted as red, without any negative connotation.
Pantone, all about it - In 1963, Lawrence Herbert, Pantone's founder, created an innovative system for identifying, matching and communicating colors to solve the problems associated with producing accurate color matches in the graphic arts community. His insight that the spectrum is seen and interpreted differently by each individual led to the innovation of the PANTONE® MATCHING SYSTEM®, a book of standardized color in fan format.
Lots of PSD Tutorials
Redhead and proud! How many redheads do you know? Are you a redhead?
A collection of National Geographic photos about red! - Beautiful photos where red is king!
Colour therapy might help you! - Colour Therapy is a complementary therapy for which there is evidence dating back thousands of years to the ancient cultures of Egypt, China and India. Colour is simply light of varying wavelengths, thus each colour has its own particular wavelength and energy. Colour Therapy is a truly holistic therapy.
Theories about love - What's the difference between love and passion?
Wikipedia on Red
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